FAQs

Labels, managers and artists

What is Radar? Commissioners' version

Radar is a marketplace where labels & artists find talented new music video directors.

- Commissioners with bigger budgets can access 'Headhunted directors only'.
- Smaller budget briefs can access all directors on the network.
- Briefs of all kinds can attract amazing talent.
- Radar is extremely easy to use, and for commissioners, the service is completely free.

How Radar works for labels, managers & artists


How Radar works:


- Go to post a brief and fill out the info. It takes about 10 minutes.
To privately share the track, you'll need a low grade Mp3 or link to a private Soundcloud.

- Radar is non-exclusive - ie you can post your brief on Radar as well as briefing your usual contacts.

- Depending on your budget, your brief will be promoted to Headhunted directors, or to all directors in Radar.

- Directors pitch to you by email, a copy of each pitch will also be stored in 'My Account'.
Headhunted director's pitches are marked with a star.

- To enable you to judge the director's quality and style, there is a link to one previous video by the director in each pitch.
To research directors further, there's also a link to their profile, where you'll see their bio and other videos.
Some directors have reviews on their profiles.

- Reply to directors and shortlist using the 'No Thanks' or 'Please get in touch' buttons in the email.
Your email address remains hidden to directors, unless you click 'Please get in touch'.

- View and manage pitches from your inbox.
If you prefer, you can also view and manage pitches from 'My Account' on the website.

- Follow up references for your shortlisted directors.

- Commission if you find the right director - but there's no obligation to commission.
If you do commission, it's up to you to agree contracting and all other arrangements regarding production and delivery.

- Let us know when your finished video is released - we'll promote it across our networks


Post your brief now!


Important!

- Radar is designed to keep budgets under control.
It's a condition of using Radar that directors agree to deliver the video they pitched, to time and to budget.
Commissioners similarly agree to pay the budget advertised as long as they receive the video as pitched and on time.
Full terms and conditions here.


Has this answered your question? If not, please contact us

Premium & 'Headhunted only' briefs & budgets

Premium briefs
- get more promotion to directors.
- attract more experienced directors.
- attract more Headhunted directors, who represent a certain quality standard.
- allow commissioners to opt to ONLY get pitches from Headhunteds, by choosing the 'Headhunted only' option.


Premium briefs can be open to all directors or 'Headhunted only'.
'Headhunted only' briefs can only be Premium briefs.


Premium briefs have budgets greater than £2,000 / c$3,200 / c€2,600.


Has this answered your question? If not, please contact us

Commissioner checklist - avoid disasters!

A checklist to help avoid problems when working with directors.


- Director's pitch. Is the pitch well-written and presented, does it give you a clear picture of what you can expect to see in the video?
Does it seem achievable by the director?
- Previous work. Past work is a pretty reliable indicator of future quality.
What are the director's other music videos like? (there's a link to one of the director's videos and another to their profile provided in their pitch).
- Social proof. Do all their links work? - director's websites, twitter, tumblr, facebook etc.
Are there any weird gaps (eg they say they've made 5 music videos but you can only see 2).
If the director is active on social media, do they seem like someone you want to work with?
- References. Check their Radar profile for reviews or contact the director and ask for people you can contact.
- Quality expectations. If you want more reassurance than you have about how the final video will look, ask for sketches, story boards or similar.
- Beware of directors offering to work for less than budget to get the work - it might encourage you to overlook other issues you might later decide are important after all.
- Other production matters to discuss and agree prior to starting work on the video, in writing and preferably using a contract:
- any increase in budget you may agree (it's against Radar terms and conditions to reduce the budget advertised),
- delivery date,
- cashflow,
- production insurance,
- rights ownership,
- sign off/ approval on casting.
NB: if you have an account on Radar, access the production centre for Radar’s exclusive and even-handed production contract deal (UK-coming soon).
- Approval schedule (often tied into cashflow).
Clarify what you expect and that you will confirm your approval at certain points, for example on first cut, rough cut, fine cut, delivery
- Kill fees.
These are not necessary, but you could agree if you're not happy with the quality of the video by a certain point in the schedule, you agree to make a payment less than the total budget to finish the relationship.

Once the video is finished, we'd love you to leave an honest review on the director's profile on Radar, for the benefit of future commissioners (the link to the director's profile is in their pitch).


Has this answered your question? If not, please contact us

Replying to directors and shortlisting pitches

There are two ways to reply to directors and shortlist pitches.


1. Go to the pitch in your email inbox and click either the 'No thanks' or 'Please get in touch' button.


OR


2. Go to the Radar website, to 'My Account' and click 'My Briefs'.
- Click the title of the brief you wish to manage and click 'View Pitches'.
- Click either the 'No thanks' or 'Please get in touch' button.


When you click the 'send no thanks' email, the director is sent an email confirming they have been unsuccessful and your address remains hidden. Sending a director a 'shortlisted' email reveals your email address and asks the director to contact you.


Commissioners are able to engage with directors anytime, but must wait until AFTER pitch deadline to make a commissioning decision.
Many directors submit pitch on the pitch deadline day.



Has this answered your question? If not, please contact us

Official music videos and Secondary content videos

There are TWO 'Post your brief' categories to choose from.
It's important to be clear which kind of video you want to commission:

Official music videos
A video used to promote a single release, a lead track. The main video for a song. This category has a higher minimum budget of $800 / €600 / £500, and reflects the higher expectations commissioners have about this content.

Secondary content videos
A video which isn't the official or lead video for a track.
Secondary content videos aren't intended to do the work of an official video, they're not used to spearhead a promotional campaign.
Secondary content videos are everything else - lyric videos, stage visuals, behind the scenes, on the road, interviews, gig footage, animated stings, EPK, B roll, album teasers, tour announcement videos and so on. They are usually used to support and drive traffic back back to the official or lead video.
These briefs can large in scope, eg a 30' documentary for $15,000. They can also be small jobs, cheaper and easier to make than the official video, which is why 'Secondary content' has a much smaller minimum budget of $150 / €130 / £100.

There can be Premium briefs in both categories.

Important!

If you post in the wrong category your brief may be flagged - this could get your account suspended.
Briefs for 'Official music videos' which are posted in the 'Secondary content' videos category, with a budget below the minimum for an Official music video, can be flagged by any director who sees it.
If the flag was unfounded, admins will remove the flag.
If the flag was accurate, the brief will be removed and you get a warning and then could get suspension.


If you're not sure in which category you should post your brief, contact us


Has this answered your question? If not, please contact us

Posting your brief



Go to post a brief and fill out the info. It takes about 10 minutes.


Making the track available

Bear in mind only upgraded directors and admins can see your brief.
These are your 3 options for making the track available:
- Upload a low quality Mp3
- Create a private, streaming only Soundcloud link.
Here's how to do that:
First, you must make the track or playlist private. To change your track's privacy setting, go to the track you wish to change and click on the small pencil icon (http://bit.ly/YdPAxJ).
This will bring you into edit mode. From here scroll down to "settings" and click on the bubble next to the word "public" or "private". Then click "save".
Next, go to your track or playlist's 'Share' button below the waveform. From there go to the 'Embed' tab and grab the embed code to post to your website. Anyone with access behind Radar's paywall will then be able to play the tracks.
- Ask directors to post their email address in comments so you can send them a watermarked MP3.
This option will take up your time!



Seeing other briefs

Label/Artist account holders can see only details of their own briefs.
To see other live briefs, create a Director account and upgrade.



Editing briefs

Once published, briefs can only be edited by Radar admins.
If you'd like to change details in your brief, contact us using the link below and we'll update your brief for you.
Budgets can't be reduced once published.



Tips for making your briefs look great to directors on Radar:


Presentation

- Include a way for directors to hear the track and see lyrics. Briefs without access to audio or lyrics attract fewer directors.
- Provide links to your label or artist sites and social media. This helps establish the identity and image of the artist.
- Include info about the artist' status and plans in your headline, eg Exciting, new artist...Successful, established artist...with large fanbase...with professional PR and campaign...on established label...etc


Creative Direction

- Decide if the artist needs to feature in the video.
If yes, state where the artist is going to be and when they'll be there.
If no or maybe, directors worldwide and animators can pitch on your brief.
- Very detailed briefs can be less interesting to directors, because they offer less creative freedom.
- It's helpful to give some creative direction by including links to videos you like and think are relevant.


Budget

- 'Official video' minimum budgets on Radar are £500, c$800, c€600. 'Secondary content' minimum budgets are $150 / €130 / £100.
- Briefs with a budget greater than £2000, $3200, €2600 are promoted as Premium briefs and will get more attention.


Production Support

- Describe production support you can give if any, like a free location or ability to supply extras.
- Schedule reasonable treatment and delivery deadlines. Set treatment deadline to Sunday rather than Friday night (unless you're planning to select a director over a weekend). Allow for two weekends before pitch deadline and at least three weeks for delivery if possible, longer for animation.


Promotion Support

- Directors will be very interested in the potential for promotion of their video if commissioned.
- Describe the promotion plans for the video, especially if it involves professional pluggers or PRs.
- Mention previous influential coverage or a substantial fan base.


Important!

If you're posting a brief with Radar for the first time or have changed your email address, you'll be sent an 'activation email' to verify your email address is correct. This ensures you can receive emails from directors responding to your brief.
If you don't receive an activation email and think you should have, make sure the email address you provided is correct and that the email hasn't been sent to your spam or junk mail folder.
Please contact us if you need us to resend your activation email.


Has this answered your question? If not, please contact us

Crediting Radar

It helps us promote Radar if you would include 'Commissioned using Radar' on video end credits and in press releases.
Many thanks if you do, it's appreciated.

Has this answered your question? If not, please contact us

No pitches?

Almost always this is because the budget is too low.
You're welcome to post your brief again with a higher budget.
Also see the Posting your brief FAQ above for other tips to improve response.


Has this answered your question? If not, please contact us

Less than minimum budget?

If your video budget is below the minimum allowed on Radar, you can commission a 'Secondary Content' video, which has a lower minimum budget of £100 $120 €140.
'Secondary Content' isn't a way to commission a music video on the cheap, but it is a way to commission content you can use against your music content on video sites. For instance live or rehearsal footage, lyric videos or simple videos.

Alternatively you need to find another place to commission your video, eg:
* ask friends or fans via Twitter, Facebook, your mailing list,
* google film student websites and look for directors,
* make a slideshow from stills (where you own copyright),
* make live or rehearsal room videos.

Good luck and we hope you'll use Radar when you have more funds.


Has this answered your question? If not, please contact us

Resources

Video Production Contract

Video Production Contract

Produced by Wiggin LLP, leading UK media law firm, in association with Radar Music Videos.

The contract:

  • is suitable for use between music video directors, producers, record labels, artist managers and independent artists shooting in the UK.
  • can be initiated by either party.
  • is even handed.
  • is customisable.

To create, customise and download the contract, sign up for an account and login, or login to your existing account.

You'll see a link to the Video production contract in the left hand menu on your account page. Here there is a code, exclusive to Radar, to apply a £10 discount to the contract price, making the cost only £25 +VAT.

To access the contract, click on the Wiggin link on the video production contract page to be taken to the Wiggin site. 

First, you'll need to create an account on Wiggin - just a few fields. Then follow the easy instructions to find, customise and download your own contract.

To knock that £10 off the stated price, apply the discount code  at checkout, which you'll find back on your  video production contract page




NECESSARY DISCLAIMER

Radar is not available to advise on any aspect of the video contract, nor to adjudicate in the event of disagreement.

If you need adjudication, you will need to contact your own legal advisors.

Radar believes that the video contract on the Wiggin Widget is a great solution for labels, artists and video producers, but we are not liable to any user of the contract for any loss or damage you may suffer or incur as a result of use of the contract.

The terms under which you use the contract are Wiggin's terms and conditions available here.

Please read these terms and conditions carefully, in particular paragraphs 4 and 12, to make sure you understand the basis on which the video contract is made available for use by Wiggin.

Directors and Career Progression with Radar

Working toward Curated director status


This is what you're aiming for:


How to make a great music video

  • "Make more music videos" is the most common advice we hear from successful directors
  • Pitch on briefs for good tracks - it's hard to get features, premieres or awards for videos with poor music. 
  • Study other directors' work on the websites listed in Music Video Media
  • Pick up tips and connect to other Radar directors in the Forum.
  • Choose briefs for commissioners who do a good job of promoting the video. Directors are rarely in a position to secure premieres, so you're dependent on the commissioner/their organisation to do this.


How to win bigger budget and higher status briefs

  • Use curators to move yourself up the ladder. Study the 'Curator' resources in the 'Career progression' section of the blog.
  • Approach music video press directly for features and enter your videos to festivals and for awards.

Having trouble getting commissioned?

  • Some Radar briefs don't attract many/any pitches - they're usually ones with lower budgets, but that doesn't necessarily mean they're for a bad song or a bad artist. Lower your sights for a while, pitch for lower budget briefs and build your reel.
  • Make sure your profile is up to date and you have links to favourable media coverage of your music videos and other work.
  • Look for commissions outside Radar to build your reel. Directly approach artists you like and offer to make music videos.
  • Study the 'Pitching' resources in the 'Career progression' section of the blog.

No need to feel left out!

  • great videos are made through Radar by non-Curated directors every month
  • and plenty of directors frequently move up to Curated director status

More about Directors' Career Progression here.

Staff Picks


What are Staff Picks?

  • Staff Picks are the best music videos commissioned via Radar, chosen by Radar staff.
  • To submit a video, email admin@radarmusicvideos.com with the name of the artist, track title and director's name. The brief number is useful - depending on which kind of account you have, you can find it under 'Pitches' or 'Briefs'.
  • Tell us if the video has premiered or received special media attention.


What are the benefits of a Staff Pick?

    Promotion by Radar:

  • Radar front page feature
  • Radar blog post
  • Featured across our Twitter and Facebook
  • Featured in our newsletter

    Promotion by the director:

  • We send you specialist advice on engaging with curators
  • And give you contact details and submission guidelines for the industry's leading media.


Successful promotion can play an important role in building successful relationships with production companies and reps.


More about the Emerging Directors' Framework here.

Directors' Forum


Upgraded directors can access a private Radar directors' forum, currently on Facebook

The forum is a private place for directors to connect and:
- support each other 
- share work 
- arrange group meet-ups
- swap war stories
- trade contacts
- advise us at Radar
- enjoy themselves
- and occasionally, get freebies and discount offers.


Details of how to join the Forum are sent out when you upgrade your account.
If you're already upgraded and you'd like to join, email Kristina


More about the Emerging Directors' Framework here.

Profiles and representative videos


It's important to keep profiles up to date, as they're actively referred to by commissioners.

- Nominate one of your videos which best represents your work.
A link to this video will be included in each of your pitches, to be used by commissioners to make an initial assessment about your quality of work.

- Each pitch you submit also includes a link to your profile. Commissioners click through to judge your bio and your wider work.

- Directors applying for Headhunted status need to link to qualifying work in their profile.


To edit your profile, go to My Account. From there you can update your bio, add videos, change email notification settings, your avatar and your password.


More about the Emerging Directors' Framework here.

Notification of new briefs


There are two ways to get notifications of new briefs:

When you see work that interests you upgrade your account and access all live briefs.
Pitch on as many or as few 'open to all' briefs as you like.
Some higher value briefs may be open to Headhunted directors only, as part of the Emerging Directors' Framework..


More about the Emerging Directors' Framework here.


Who got commissioned?


Commissions news is now announced in the Upgraded Directors' Forum.

If you're an upgraded director but can't get into the forum, get in touch, we'll sort that out for you.
If you're commissioned get in touch to let us know.
And get in touch when the video is released so we can help promote it.


More about the Emerging Directors' Framework here.

Learning resources



Most of Radar's online learning resources are freely available in the blog.
New online resources are added regularly.
The Emerging Directors' Framework category includes posts about:

  • Careers - guides and pointers
  • Curators - who's who
  • Pitching - guides and practical examples
  • Features - new features on Radar which support the Emerging Directors' Framework
    and, crucially
  • Director success stories - news about Radar directors who are doing well and achieving their ambitions.


Radar is also represented at many live events and festivals, often Caroline doing a panel or presentation on the theme of career development for directors.
Upcoming events are usually promoted on Radar's social networks and the newsletter.
Previous Radar-led panels, presentations and involvement in judging panels include:

  • SxSW, USA
  • UK MVAs, UK
  • MTV Academy, Ireland
  • Ibiza Music Video Festival, Ibiza
  • Midem, France
  • The Great Escape, UK
  • Amsterdam Dance Event, Netherlands
  • BBC Music Video Festival, UK
  • Sensoria Pro, UK
  • Generator Rising, UK
  • Sonic Visions Luxembourg
  • Reeperbahn Germany
  • Norwich Sound & Vision, UK
  • IndieCon, UK
  • Rushes Soho Shorts, UK
  • London Short Film Festival, UK
  • Raindance, UK
and UK guest lectures at:
  • London College of Communication - University of the Arts London
  • Ravensbourne
  • Buckinghamshire New University
  • Chelsea College of Arts - University of the Arts London.


More about the Emerging Directors' Framework here.


Radar credits


Please can you add 'commissioned via Radar' to either the end board and / or text credits for your video.
It's much appreciated and helps spread the word about what we do.
Thank you.

If you'd like a copy of our logo, just ask

or you're welcome to cut and paste from the header or footer (different versions).


More about the Emerging Directors' Framework here.

Upgrades, downgrades and account management


Account status, payments and receipts

Your status - free, upgraded or downgraded - can be seen in your account
You're also able to check your payment history there.
Upgraded directors are sent a receipt when a payment is made, with all details needed for accounting.


Upgrading and downgrading

If you have upgraded, your access and payment will automatically renew.
To cancel your upgrade renewal, downgrade here.
Click on 'Settings' and then click 'downgrade now'.
Your access to briefs will continue until your already-paid-for period runs out.
After then if you want to see briefs again, just click on 'Upgrade' in your profile page or the 'Upgrade' link on the very top menu.
You can also request manual cancellation by admins ahead of renewal, which will be carried out free of charge.
You will receive confirmation of cancellation - please don't assume your renewal has been cancelled until you receive that confirmation.
If you'd like more help, there's a step-by-step guide to downgrading over on the blog.


Managing emails

Manage which emails you want to receive in 'Settings' in 'My Account'.


Refunds

It is your responsibility to manage your payments and to downgrade if you don't want your access and payment to renew.
The following rules apply to late cancellation refunds:
- Refund request up to 48 hours following re-subscription, £10 UKP administration fee will be deducted from the refund.
- Refund request between 48 to 72 hours following re-subscription, £15 UKP administration fee or the full subscription amount, whichever is the lesser, will be deducted from the refund.
- Refund request after 72 hours following re-subscription, no refund will be given.
The following rules apply to new account refunds:
- Refund request up to 24 hours following sign-up, £20 UKP administration fee will be deducted from the refund.
- Refund request after 24 hours following sign-up, no refund will be given.


Account deletion

If you have an account you wish to completely remove from the site, please contact us and we'll delete it for you.


More about the Emerging Directors' Framework here.

Trust, money and protection


Who are the commissioners on Radar?

Chances are you'll recognise many of the commissioners on Radar.
But when you don't, here's tips for checking them out:
- Every commissioner has to include a website link in the brief - follow the link, do they look like a legitimate entity?
- Find the artist's social media, does the artist seem like a legitimate entity?
- Use common sense about briefs - do they seem realistic?
- Directors are welcome to alert us to any briefs that appear suspicious, we can remove them instantly if necessary.


Cashflow

It is standard practise for professional production companies to cashflow the entire cost of production of a music video.
However, Radar's directors are assumed to have limited access to cashflow, so we recommend commissioners agree to forward 50% of budget prior to shooting, and the remainder on delivery of the master.
We recommend commissioners never agree to pay 100% of budget prior to delivery of the master, unless they have worked with the director before and in addition, have exceptional reasons to pay 100% up front. Directors pitching via Radar therefore need to consider how they will fund half the costs of the video until delivery of the master.


Will commissioners pay the budget?

- Radar has the facility to ban commissioners who misuse the site, eg who refuse to pay the budget they advertise.
- We always recommend commissioners and directors use a contract. If you don't have one, or would prefer to use a more even handed contract, UK members will soon be able to download a simple, robust and affordable contract from Radar.


Are ideas protected?

- Your idea is as protected as it would be if you were pitching via a rep or production company.
- Only the director concerned, the commissioner who posted the brief and site admins can see pitches on the website.
- We add a note to all emailed pitches, reminding readers the pitch is copyright to the writer.
- Directors concerned about use of their idea by another may wish to contact the commissioner concerned - if you do, please cc admin@radarmusicvideos.com
- Some briefs will generate similar pitches because of the subject matter, it's also important to take zeitgeist into account. Directors may find the legendary Dougal Wilson's advice useful


More about the Emerging Directors' Framework here.

Headhunted director status

What is Headhunted director status?

  • Headhunted director status is awarded to the best directors in the Radar network. 
  • Headhunted directors represent a certain quality standard. 
  • For commissioners, working with Headhunted directors increases confidence, reduces risk and saves time by eliminating other directors from the pitch pool who may not be ready for higher-status briefs.
  • Criteria for winning Headhunted director status mimic the quality criteria applied by production companies and reps. 


What are the benefits of Headhunted director status?

  • You can connect to world-leading production companies and reps.
    We work with Heads of Talent at the best production production companies and reps in the world, to introduce them to the best emerging directors coming up through Radar. We help those directors prep their approach and three times a year we formally introduce participating directors to the partners they choose. As a result, directors connect and are much more likely to land productive conversations and meetings.
  • You connect to the best curators and publishers in the industry. We have agreements with many of the world's leading music video creativity blogs to review Radar's 'Staff Pick' videos. Any videos created by Headhunted directors are eligible for Staff Picks, whether created via Radar or off Radar.
  • You can access bigger budget briefs and connect with higher status commissioners.


How to get Headhunted director status

  • At least one of your music videos must have been featured by at least one of the curators below, within the last 18 months.
  • Videos to have been featured by the Art & Culture curators below on the merits of the video, the video has to be referenced favourably within the editorial.
  • Update your Radar profile with links to the feature/s which mention your music video and / or the awards which recognise your music video. Not all the videos on your profile need to have featured on curator sites.
    Send the link to your updated Radar profile to Jake@radarmusicvideos.com. He'll check the details and award Curated director status if the criteria are met.


Music video media:

- 1point4                                                - 2Pause (nb no longer accepting submissions)
- BeakStreetBugle                                 - Bug
- Creativity                                             - Creative Review
- David's Video Zoo                               - Motionographer
- Little Black Book                                 - Shots                                                  
- Stash                                                   - Submarine                                           
- The Curious Brain                               - VideoStatic - editorial features only, links to self-submitted Videostatic - VOTD                                                     features don't qualify.
- Vimeo Staff Picks

Art & Culture media:

- Booooooom                                       - Dazed Digital
- It's Nice That                                      - Hunger.tv
- Nowness                                            - The Creators Project

Music video festivals:

Shortlists and awards are both relevant.
- Aesthetica Short Film Fest                   - Born Shorts
- Brief Encounters Film Festival             - D&AD
- Encounters                                           - IMVF
- IMVF Paris                                            - LAMVAs
- one dot zero                                         - Saatchi and Saatchi New Directors Showcase
- Sundance                                             - SxSW Film
- UKMVAs                                              - Young Directors Award



Managing Headhunted status

    Extra functionality appears in accounts once Headhunted status has been awarded. It allows you to:
  • choose which reps and production companies you wish to be introduced to.
  • create a more specialist profile to present to partner reps and production companies


More about the Emerging Directors' Framework here.

Contact us

Email and address

Here's our email, you'll get Heather, our Client Manager.

This is our mailing address:
PO Box 68976
NW26 9EW
UK