The Ramona Flowers ‘Dismantle and Rebuild’
Fascinating ambient shots for Clash Magazine's 'Track of the Day' band The Ramona Flowers, named Spinner's 'Video of the Day, premiered on Fake DIY and featured on Channel 4's Sunday Brunch.
Artist: The Ramona Flowers
Director: Jonah Maddox
Client: Distiller Records
Director Jonah Maddox really captured The Ramona Flower's sense of mystery, minimalism and ambience with his montage of carefully chosen shots from the city and the country. The .... [Read More]result is a mesmeric collection of moving portraits.
Jonah says, "My treatment understood that the band wanted things to be kept mysterious and moody. The band had no online presence really, no photos or anything and to me the song felt so beautiful and spacious that keeping the whole piece to more of a feeling was integral. Plus I love the song and hopefully that came across."
It took a while to put together though, with Jonah working days and shooting nights over about a month and a half. Although mostly working alone, Jonah had a small crew to help him out.
"I had a great DOP, Marcus Domleo, who came out with me for a few nights and gave me lots of pointers so that was a life saver. I also had a great timelapse photographer, James Merrigan, who did the gorgeous chorus shots."
Jonah put a lot of time planning the shots he wanted to use, and like many of us, was determined to catch an urban fox.
"A lot of the locations and ideas were pre-planned, I really wanted that fox and spent 2 nights lurking in the Hampstead Heath shadows (interesting place at night!) but I also did things like pack up my gear and head off walking for the weekend, filming the sunrise and anything else that popped up. It was great fun!"
And it turns out that the impressive wide and elevated shots were achieved with some impressive improvisation: "The details were the easiest things to get, the big wide shots were a lot more tricky with my budget so I ended up getting creative on public transport, the DLR, Olympic cable car and the London Eye helped me get the wide elevated shots."
Spinner's 'Video of the Day'
Premiered on Fake DIY
Featured on Channel 4's 'Sunday Brunch'