Music Video Marketing

Wax stag a.k.a Rob Lee makes shimmering leftfield indie electronic pop full of psychedelic sounding instrumentals and synthesised melodies. For the video to his single ‘And How’, he wanted a combination of creativity, humour, psychedelia and art. Not an easy task perhaps but director Clem Stamation stepped up to and surpassed the challenge having made a stunning visual treat of a video.

One of Radar’s most recent successes is the video for Emmy award winning singer and songwriter Faith Rivera’s single “This little light of mine.” Directed by Ann Xiao, the video is an animated feature with a colourful uplifting style that fits perfectly with the inspirational flavour of the song. Such was the strength of the video that it was made staff pick of the week on Vimeo as well as being featured on MTV Iggy.

But Ann’s animation didn’t begin life as a music video. When Faith originally approached Radar, she was looking for visuals to accompany her live show. She came across published comic artist, illustrator and director Ann Xiao who created the vibrant visuals to match Faith’s soulful performance.