Our full name is RadarMusicVideos, Radar for short.
We're an award-winning network connecting record labels and independent artists to professional, affordable music video directors worldwide. Our job is to help labels and artists commission exciting, engaging music videos for affordable budgets.
And to help music video directors progress their professional careers.
Many of the videos commissioned here have millions of views on YouTube. The most successful currently has over 15 million views. If you're familiar with the term 'director's rep', we're a kind of non-exclusive, online music video director's rep.
We support label and artist' video promotion campaigns with promotion across our own substantial social media networks and newsletters.
We also promote most videos (+95%) with a PR campaign to leading creative trade media worldwide - this is how many of our directors come to the notice of leading reps and production companies worldwide. We average 5 features/mentions for directors and their videos in creative trade media per Radar PR campaign.
We've been in business since 2009.
Hundreds of record labels, thousands of independent artists and thousands of directors worldwide are registered with us. Have a look at the testimonials on our home page to see what they think of us.
We are partnered with many fine music and director services organisations worldwide.
We're a friend member of AIM, the Association for Independent Music in the UK, which is also affiliated to A2IM, the American Association for Independent Music. You can probably guess they're based in the USA.
Who uses Radar?
* Independent record labels, artist management companies and professional musicians are our main clients, major record labels frequently use Radar too.
* Directors on Radar are worldwide, though most are based in the UK and USA.
* A typical director here has already made successful music videos, commercials and short films. * We headhunt a lot of directors but welcome all talented directors who find us first.
* Radar is a service for professionals (so we never promote requests to make music videos for free).
What's our story?
Radar used to be The Radar Festival. We were a real-world music video festival, celebrating the then new-wave of low budget director talent. Our first event was in 2007 and was held at London’s flagship Apple store (their first ever entertainment screening). The following year in 2008 the festival played at seven Apple flagship stores worldwide, plus London’s Institute of Contemporary Arts. .
Radar then moved online to become RadarMusicVideos and has since been dedicated to connecting labels, artists and directors to create good-looking, affordable music videos.
Caroline Bottomley started Radar. She used to be a club promoter at a fab 1500 capacity venue in Sheffield called the Leadmill. She promoted a pioneering House night (called"Rise"), voted best club outside London by iD Magazine and one of the best 5 clubs in the world by The Face. Before promoting club nights she put on popular arts events, much admired by the Arts Council, from theatre to dance to performance art. She got an MBA in Sheffield. After The Leadmill, she moved to London and worked in TV at the BBC, Keo Films, Wall to Wall, Cicada, Diverse etc etc. But the work eventually made her miserable, so she set up Radar, as she loves music videos, enabling people and she loves business.
Radar is also: .
Dan London, he's our Chief Technical Officer. Laura London, she's the designer. Their company Tedra also looks after NinjaTune, FatCat Records, Atlantic Records and Matthew Herbert. @tedra_uk Kristina Cook, Client Manager. She'll probably be the one who looks after you when you email. She just graduated with a First Class degree in Media Production.
Laura Stefu, Press and Partnerships Manager. When not working with us, she works with XL Recordings in press.
Mark Walker, Content & UX Manager. He runs his own label, Rattlepop and is studying as a music lawyer. Mark on Twitter: @thisisrattlepop
Matthew Hoare, Social Media. He's also an editor at renowned production company Th1ng. Matthew on Twitter
Niall Kavanagh, Headhunter. Also junior label manager at PopNoire, international tour manager and drummer.
Our company lawyer is Tom Frederikse at the leading law firm, Clintons.
Radar wins the Silver Lovie Award for Music - honouring the best internet content.
Radar wins Best Music Start-Up at the Music 4.5 Tech Pitch.
Radar, a clever and useful website', according to The Telegraph.
We’re here to answer questions and offer advice if you need it. Contact Kristina on email@example.com.
Between us, we can handle written enquiries in German, French, Romanian, Italian and Spanish. So if you prefer to write to us in one of those languages, please go ahead.